Developing new products, services or business models bring many challenges with it – particularly due to uncertainty and a lack of structure. However, without taking the leap into innovation, businesses small and large cannot stay relevant.
We support your team in managing innovation projects – either in one phase of the project or from planning the project to piloting it.
At the core of our practice are co-creation and collaboration which ensures that the knowledge of the innovation practice stays within your team at the end of the project.
Our team has developed a method to support and enable teams to develop disruptive innovations and implement them in an iterative, data-driven process. It doesn’t matter if you are a founder with a great idea or a large organization that works on developing their next disruptive solution, we got you covered.
We start each project by getting a thorough understanding of the challenge at hand and the people that are affected by the challenge. This includes thorough desk research and benchmarking as well as quantitative and qualitative research with various stakeholder groups. A particular focus is on conducting ethnographic research with the people who the potential solution is targeting. At the end of phase 1, we have synthesized data and key insights that inform which innovation approach or mixture is most suited for the particular project.
In phase two, we focus on developing a range of ideas that solve the identified challenge(s) and building visual representations of these ideas as quickly as possible. Prototypes can be built for any idea, from products, to services to business models. Building prototypes quickly allows us to test ideas cost- and time-effective and enables us to arrive at user-informed innovative solutions quicker and cheaper. At the end of phase 2, we have tested prototypes and detailed data from user experiences with the proposed solution to make an informed decision as to which idea/prototype should move to the next stage of development.
The last phase focuses on iterating the prototype and building up traction with the people it targets. We apply a controlled and staged approach for this phase that insures that we continuously collect feedback and data and iterate the prototype accordingly. We close phase 3 with a structured and controlled pilot phase of the developed prototype(s).